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Explaining ESPN's Super Bowl XLV decision to headquarter in FW instead of Big D

Friend and colleague Robert Wilonsky of The Dallas Observer's "Unfair Park" blog has a very interesting interview with the woman who steered ESPN to Fort Worth instead of Dallas for its big Super Bowl XLV splashdown. It turns out she's a 1989 University of Texas at Austin grad. You can find the interview here.
Ed Bark