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Hell-o-o-o-o. Does anyone out there actually watch the commercials during DVR playback? (updated)

Nielsen Media Research says, and The New York Times is reporting, that almost half of TV viewers in the motherlode 18-to-49 age group actually watch the commercials during DVR playbacks. I find that very hard to believe, but what are your viewing habits? Get details of the Times story and register your comments here. Also, the latest D-FW Nielsen ratings show that the World Series did all right in North Texas Monday night, but still was no match for ESPN's Monday Night Football. And how low can NBC go? Its latest weekly ratings appear to be the lowest ever during TV's traditional regular season. We assess the damage here.
Ed Bark