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Higher calling: But how big was the Mavericks' ratings jackpot Sunday night?

06/13/11 11:10 AM

The Dallas Mavericks' first NBA title, a pasting of the Miami Viceroys, paid big dividends at the D-FW ratings box office Sunday night. But how big in comparison to Texas Rangers and Dallas Cowboys audiences for really big games? Our complete ratings report is on the Dallas-Fort Worth TV page.
Ed Bark