Cuban onboard with Rentrak
09/28/11 06:40 PM
Rentrak's ongoing effort to dethrone Nielsen Media Research as the longtime measurer of TV ratings has both an ally and a significant investor in Dallas Mavericks/HDNet owner Mark Cuban. Which gives D-FW's only Rentrak subscriber to date, WFAA8, a bit of the old happy pants. The story is on our Dallas-Fort Worth TV page.
Ed Bark
Ed Bark