Cowboys are getting old -- and so is their audience
12/03/12 12:14 PM
The Dallas Cowboys kept their faint post-season hopes alive Sunday night by barely surviving the dog-eared, injury-decimated Philadelphia Eagles.
NBC's prime-time telecast drew a bit over 1.2 million viewers in D-FW. But guess what? Almost half of the audience was 50 years of age and older, according to data from Nielsen Media Research. And barely 10 percent were in the 18-to-34-year-old demographic.
This isn't a particularly welcome audience breakdown if you're intent on attracting a new generation of Cowboys faithful. Then again, winning solves everything, and the Cowboys are just 6-6.
Get the complete ratings for the game on our Dallas-Fort Worth TV page.
Also, it's another new month. And heavily traveled unclebarky.com pages are rolling over into the November archives as new posts appear.
So here's another friendly monthly reminder. You can help unclebarky.com live longer -- if not prosper -- by first clicking on one of our Amazon ads before you make the purchases you were going to make anyway. A small commission then goes to your friendly content provider. Last month brought in $99 worth of commissions. Hardly a windfall, but at least a gentle breeze compared to most months. Thank you, holiday shoppers!
Plus, you also can follow me on Twitter via @unclebarkycom.
Unclebarky.com also is the only self-starting, one-person TV website whose reviews of network programs are included on metacritic.com. And some of this material also is re-purposed on another very enjoyable site, tvworthwatching.com.
OK, end of monthly nag. Thanks as always for your support and readership!
Ed Bark
NBC's prime-time telecast drew a bit over 1.2 million viewers in D-FW. But guess what? Almost half of the audience was 50 years of age and older, according to data from Nielsen Media Research. And barely 10 percent were in the 18-to-34-year-old demographic.
This isn't a particularly welcome audience breakdown if you're intent on attracting a new generation of Cowboys faithful. Then again, winning solves everything, and the Cowboys are just 6-6.
Get the complete ratings for the game on our Dallas-Fort Worth TV page.
Also, it's another new month. And heavily traveled unclebarky.com pages are rolling over into the November archives as new posts appear.
So here's another friendly monthly reminder. You can help unclebarky.com live longer -- if not prosper -- by first clicking on one of our Amazon ads before you make the purchases you were going to make anyway. A small commission then goes to your friendly content provider. Last month brought in $99 worth of commissions. Hardly a windfall, but at least a gentle breeze compared to most months. Thank you, holiday shoppers!
Plus, you also can follow me on Twitter via @unclebarkycom.
Unclebarky.com also is the only self-starting, one-person TV website whose reviews of network programs are included on metacritic.com. And some of this material also is re-purposed on another very enjoyable site, tvworthwatching.com.
OK, end of monthly nag. Thanks as always for your support and readership!
Ed Bark